As an independent business owner, you’ve built your company from the ground up. It’s your baby! And you might wonder what a social media manager can offer you. After all, you’ve been doing fine on your own, maybe even delegating the account to various employees, but the results are inconsistent and things are slipping through the cracks.
A social media manager can fix that. What can they offer?
A fresh set of eyes
A social media manager looks at social media accounts for a living. They can tell you what you can tweak to have more of an impact or suggest branching out into new mediums that you may not have considered.
Your social media followers are more likely to engage with your account when it has plenty to offer.
Some suggest that 80% of your social media posts should inform, educate, and entertain your audience, while only 20% should directly promote your business. A social media manager will make sure that your business’s social platforms are filled with interesting and helpful content and will employ techniques that promote engagement.
Graphic design skills
Often a social media manager is also a designer and can take that photo you snapped or the stock photo you found and take it to the next level by adding text and graphic elements.
Good quality photos are key to being noticed on social media. Studies show that a post with an image have more impact and is more memorable than text alone. (Source) Your social media manager can make sure that your images look their best and create the most impact.
A social media manager will find or take great photos for you; they may even organize a photo shoot and develop a campaign to enhance your brand.
Writing and Editing
A great photo needs a great caption, and those captions need targeted hashtags and location tags if they are going to be seen by your dream customer or client. A social media manager knows all the tricks and techniques to make your captions stand out and your hashtags to work for you.
Stay alert to trends
Each social media platform is constantly updating their algorithms, image dimension requirements, and at the same time, are rolling out new features. A social media manager loves keeping up with the trends, making sure your posts follow the rules in order to get the most exposure, and finding ways to implement new features into your business’ social media account.
Innovate ideas for events and promotions
Remember the fresh set of eyes referenced at the beginning of this article? Well, a social media manager can think big picture and see ways that you can create promotions or online events to market your product or service.
Link you to influencers
One of the best ways to grow quickly is to work with influencers. Identifying the right influencer for your product or service is key. Finding the right person, reaching out to them, and negotiating terms is something that your social media manager can do for you.
Analyze what works
Each social media platform has analytical tools that help you measure the impact of your posts and campaigns. A social media manager will analyze these reports and determine what is working and what isn’t.
In short, a social media manager can be a great partner in promoting your business or service online. Read more about the social media management services that I offer and take a survey for a free consultation. Let’s work together!