This local restaurant wanted to expand their bar offerings to craft beer. Working with the craft beer consultant, I developed a branding strategy which included a menu design, posters, and social media graphics. The design incorporated a banner, textured background, and a script font which carried through all marketing materials for the craft beer program.
I designed posters for display in the restaurant, some for the craft been menu launch event and others as regular signage. The posters were designed to have maximum visual impact with bold colors and graphics.
As part of the social media campaign, I designed graphics in accordance with the image specifications for Facebook, Instagram and Twitter and regularly updated these social media accounts leading up to the launch event and beyond.