This is so important! I designed a suite of beautiful and useful documents and web pages which guide clients through the design process. Clients are loving it! And I find they are much more comfortable and confident in the process and there are fewer points of friction.
So many times designers forget to work on their own brands! This year I not only updated my logo and brand assets, I elevated the whole brand by how I show up across all social media channels.
Mockups are so key for clients to see what their logo and brand assets will look like in the real world. This past year I elevated the quality and quantity of mockups I use and I can really see a difference in how the brand design is received and perceived by clients.
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