Building SEO Into the Design Process

SEO (Search Engine Optimization) shouldn’t be an afterthought to your web design process. All the decisions you make in design should serve the goal removing obstacles that could limit the ability of search engines to serve your product or service to your customers.

Here are 6 key things you can do to improve your SEO in the design process:

1. Write strong text/copy

Be clear about what your business does. Don’t use a lot of industry jargon. This will allow search engines to easily identify who you are, what you offer in order to serve those results to people who are searching.

2. Create clickable headlines

Your headlines should arouse interest and get people to click while, at the same time, being clear enough for search engines (computers) to understand.

3. Compress image sizes

Large image sizes slow your website page load times which ranks you lower in Google searches. Just resize your images (No need to have a 45 inch wide image when a 5 inch would suffice) and use a free, only service like tinypng.com to compress the image further.

4. Add external links

This tells search engines that your are offering value to readers by being a resource linking them to other sites.

5. Plan header hierarchy

Simply put, put your most important info in the largest font and make sure it is coded to be H1 (heading 1). Search engines pay attention to what text is labeled H1, H2, H3 and prioritize accordingly.

6. Optimize for mobile

As of August 2022, 62.06% of all website traffic comes from people using mobile devices. If your site is not optimized to function as well on a mobile device as it does on a desktop, Google will lower your search engine ranking.

All of these are things that we pay attention to during the design process so that you don’t have to hire an SEO expert later.

A beautiful website is worthless if it doesn’t show up in searches to be shown to potential customers. So make these smart choices while you’re building your site to make your beautiful site effective as well.

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