Conceptualizing, filming, and editing Reels can be challenging, especially if you don’t feel comfortable being on video. So should your business invest time, effort or even money into producing Reels? Here are two reasons why it’s a good idea:
So if you want to use Reels as part of your business’s marketing strategy, here are some best practices and helpful tips.
Using trending audio ensures that your Reel is part of the wave of people using that audio. Sometimes these are are music clips and sometimes they audio clips which you can lip synch along with.
You can find trending audio by scrolling through Reels and noticing the lower left hand icon next to the music track. If there is an up arrow, it mean that this audio is trending. To save the audio, click on the track name and you can see how many Reels have used that audio and a button to Save it for later. (But don’t wait too long or it won’t be trending!)
I also recommend visiting @reelstips where you can find a regular round-up of trending audio as well as tutorials.
Although, Instagram did recently announce 90 second Reels so, they seem to feel that people will stick around for longer form video. This is a great way to share educational content such as step-by-step tutorials or to show a longer behind the scenes process. If you use a 30, 60, 0r 90 second Reel format, make sure your video it is engaging all the way through.
If someone enjoys your Reel and they want to learn more about your product or service, their next step will be to look at the caption accompanying the video. So don’t let your caption be an afterthought! Make sure to pack it with value and end with a CTA.
Some people like to put a sticker over Reels in Stories, forcing people to click into the the video to view it but that’s just annoying. A Reel viewed in your Story counts as a view so you don’t have to force your followers to click in to see it.
Instagram can be a strong part of your marketing strategy and Reels– with proper planning– can be an effective tool in the success of that strategy!