The band. … spent a lot of time thinking about it and developing ideas as to what they wanted. Some of the locations were very specific/personal to them, some were much more conceptual and loose. I’ve worked with a lot of recording artists and it’s a rare thing to work with a band and a label so focused on the visuals and how it connects with their music, was a great experience working with them.
See more of Drake’s work here, including a movie he is working on based on the 1975 project.