Floral designer Cebola Design specializes in modern arrangements using succulents and exotic flowers. They wanted a bold brand which would attract modern brides. No more baby’s breath brides!
The graphic element of the logo features Semperivium (hen and chicks), a succulent which is emblematic of the kinds of modern arrangements Erica creates.
The logo font is a custom font based on a classic san serif. The subtle angled corners are also reflected in the curve of the Semperivium.
For the brand colors, we went with saturated shades of purple, lavender, gold, and green, a palette which allows a lot of flexibility.
I also created a pattern which she can use on her wrapping paper and a full suite of social media templates to get her started.
The Cebola Design website was built on the WordPress platform with an e-commerce component so that they could sell arrangements through the website.