Muskrat Lodge is a multi-day retreat hosted by best-selling author Karen Dionne and a rotating group of guest instructors. Attendees receive guidance and support for their work and are able to relax in a peaceful setting, free of distraction and filled with inspiration.
The brand uses a soothing palette of sage green, pale blue, and soft gold that reflects the peaceful nature of the environment. The typography of the logo is classic with the fun twist of nestled letter forms. palette We also created several badge logos using the name as well as the tagline “Where words flow like water.” Nature illustrations of muskrats, pine cones, and a heron, all emblematic of the retreat location, are used throughout the brand collateral and website.
We also built a full suite of social media templates which they can use to announce their retreat sessions and build excitement.
The Muskrat Lodge website features a detailed retreat program, information about the instructors, accommodations, and registration logistics. It even has an informative private attendees page for each retreat where authors can upload their manuscript.