The Back Room is an online forum where authors and readers can connect in a more intimate setting.
We were approached to do the branding for The Back Room as well as design graphics and manage social media. Since we also love cocktails, we were asked to develop signature cocktails and photograph them as part of the marketing package.
The Back Room design was inspired by the speakeasy era. We looked to create a dramatic mood with color and used fonts and iconography which evoked the Deco era, without becoming cliché.