Brand Design – Dionne Design

Protea Landscaping

Sarah Sullivan — Sat, 01 Mar 2025 01:58:17 +0000

Protea Landscaping

New England landscaping company, Protea Landscaping, wanted a fresh, modern brand to re-launch their business.

We built the logo around the titular protea flower, landing on an illustration that was both bold and delicate. The flower is embedded in every logo variation from seals to badges.

To balance the femininity of the floral element, the typography of the business name was made bold and modern.

And the vibrant color palette was based around the dark pink of the protea, as well as the variations of green of the seasons.

The brand will be used on truck signage, uniforms, business cards, and some fun promotional items like tote bags and thermoses, as well as the website (coming soon).

Loyal + Sage Photography

Sarah Sullivan — Fri, 24 Jan 2025 20:07:42 +0000

Loyal + Sage Photography

Maternity and lifestyle photographer Loyal + Sage needed a brand identity to market themselves online and on social media.

The wordmark combines a bold san serif and a delicate serif to demonstrate the edginess and softness of the photography style which uses a lot of black and white and film portraiture.

We developed social media templates and a digital pricing sheet to share with clients.

Muskrat Lodge Writer’s Retreat

Sarah Sullivan — Wed, 22 Jan 2025 02:57:57 +0000

Muskrat Lodge Writers Retreat

Muskrat Lodge is a multi-day retreat hosted by best-selling author Karen Dionne and a rotating group of guest instructors. Attendees receive guidance and support for their work and are able to relax in a peaceful setting, free of distraction and filled with inspiration.

The brand uses a soothing palette of sage green, pale blue, and soft gold that reflects the peaceful nature of the environment. The typography of the logo is classic with the fun twist of nestled letter forms. palette ⁠We also created several badge logos using the name as well as the tagline “Where words flow like water.” Nature illustrations of muskrats, pine cones, and a heron, all emblematic of the retreat location, are used throughout the brand collateral and website.

We also built a full suite of social media templates which they can use to announce their retreat sessions and build excitement.

The Muskrat Lodge website features a detailed retreat program, information about the instructors, accommodations, and registration logistics. It even has an informative private attendees page for each retreat where authors can upload their manuscript.

The Back Room

Sarah Sullivan — Sun, 05 Jan 2025 10:45:46 +0000

The Back Room

The Back Room is a live, online event and a community forum where authors and readers connect in an intimate, conversational setting.

The brand design draws inspiration from the speakeasy era, with saturated colors, dramatic mood, and fonts/iconography that nod to Art Deco without slipping into cliché. This creates a distinctive, memorable atmosphere that reflects the event’s exclusive, behind-the-scenes feel.

The Back Room website was designed to be both visually striking and effortless to navigate. It carries through the brand’s saturated color palette in a way that feels bold but never heavy, creating an inviting atmosphere. The site also includes a custom registration system with an integrated “add-to-calendar” feature, ensuring a seamless experience for participants from sign-up to event day.

Deer Cove Beach Resort

Sarah Sullivan — Tue, 23 Jan 2024 22:49:37 +0000

Deer Cove Beach

Deer Cove Beach is a family owned resort in Michigan’s Upper Peninsula. They wanted a refreshed website with a colorful palette and a beautiful, functional website.

The brand uses a stylized deer mascot in various formations: full logo, round seal, and badge style which are reminiscent of vintage Boy Scout badges. The palette of teal, green, and yellow reflects the active, fun environment to appeal to a new generation of visitors.

The website is built in Squarespace, making it easy to update and uses automated booking software and highlights the cabins, activities, history, and environment.

Lynay Smith Consulting

Sarah Sullivan — Tue, 23 Jan 2024 21:45:02 +0000

Lynay Smith Consulting

Lynay Smith in an independent marketing consultant and her business hinges on building relationships, so her name had to be front-and-center in her brand design.

We took the letters of her first name to form an icon that would be used as the touchstone for her brand. It is the centerpiece of her logo and the icon and its inverse can also be used as graphic elements throughout her website and marketing materials, consistently representing her brand across all client touch points.

Loyal Creatives

Sarah Sullivan — Wed, 18 Jan 2023 02:47:00 +0000

Loyal Creatives

Loyal Creatives is a Boston-based photography studio specializing in brand and editorial photography.

Because Loyal Creatives is run by my husband, I just started designing a logo for him as he launched his business and thankfully he liked it!

I expanded on the initial logo concept, giving him several logo variations, all using the double letter motif.

The brand palette is black and white so as not to compete with the bold, saturated tones of his photos. The brand also uses graphic boxes and lines throughout.

Samantha Falk Communications

Sarah Sullivan — Thu, 04 Aug 2022 22:40:43 +0000

Samantha Falk Communications

Former broadcast journalist, Samantha Falk launched her own communications company but needed a brand and website which reflected the years of experience she brought to her clients.

We designed this brand with a classic font and thoughtful elements to make it special and memorable.

The Samantha Falk website was built on Squarespace and used a marble background to denote luxury and stability.

Sea Salt Studio

Sarah Sullivan — Tue, 26 Apr 2022 21:46:50 +0000

Sea Salt Studio

Sea Salt Studio, a custom airbrush tanning studio in Anacortes, Washington wanted a brand identity which evoked summer with a slightly retro, 70s vibe.

I created a customized logo to create a dreamy feel but anchored it with a san serif font, accented with stylized diamonds.⁠

The palette is warm orange and cool green which feels right at home in the Pacific Northwest.⁠

I also created a logo variation, submark, a diamond pattern, and a whole suite of social media templates customizable in Canva.⁠

Katie Langevin, Realtor

Sarah Sullivan — Sat, 12 Mar 2022 19:24:05 +0000

Katie Langevin, REaltor

Boston Realtor, Katie Langevin, was looking for a professional website which highlighted her listings and services.

We built this website on Squarespace with a palette of blues, perfect for this ocean-side city realtor.⁠ Her listings are embedded using the IDX from her company, Jack Conway Realtors.

Katie’s logo is simple but effective with that cute little house icon in the middle. And we created a brand mark with the house icon in the middle and the text circling it.