Google the “the blog is dead” and you will come up with dozens of articles philosophizing about the death of the blogging medium, but I’m not so sure.
“Reports of my death have been greatly exaggerated” – Mark Twain
It was with a tinge of embarrassment that I started this blog in 2011. “I swore I would never do one of these bloggy-things,” I said. I was thinking of a diary-like blog that was popular at the time but vowed to make mine for sharing art and music and personal memories. Now, I’m told, “Blogs are for 40-somethings with kids.” Ack! Really? So I was embarrassed when I started and should be embarrassed still? How tragic.
Many articles which proclaim the death of the blog point to Pinterest, Twitter, Facebook and new information sharing mediums which have not yet made their way into general use. I see the change, the draw people have to quick bits of information, so-called “ephemeral media” but I disagree with this broad and, frankly, pessimistic assumption. For every person who wants their information in junk food bites, there are many others who prefer a meal (or perhaps tapas, in the case of this blog).
It is true that Pinterest, Twitter and Facebook have had an impact on for-profit, professional blogging but by and large, bloggers have been able to use these mediums to drive traffic to their blogs and have built followings on these mediums as well. Social media isn’t killing the blog, its working as a help-mate.
I will allow that the method of sharing information may indeed change and what we share where will change as new communication mediums develop, but people will always share stories. And when the status quo has changed, new generations of beatniks, hippies or hipsters will change it back again, revisiting the written and oral traditions of their parents and grandparents.