Custom Floors Design
Managed social media and print design for a high-end carpet and rug showroom near Boston. Grew social media following through consistent, high-quality content designed to engage and attract customers.
- Designed brochures and postcards for direct to consumer mail and in showroom collateral.
- Expanded brand identity by creating versions of existing logo, and expanding brand palette.
- Curated the social media feed with a mix of product, how it’s made, and home interiors photography to keep a good balance both visually and in message.
- During the Covid pandemic, developed a campaign around the idea of carpet being a comforting part of being home. Campaign features people working from home children doing homework on the carpeted floor, etc. All images were sourced from royalty free sites. Wrote campaign taglines and copy.
- Created and edited video for short form social media video.
-
Client
Custom Floors Design
-
Dates
2020-2021
-
Services
Social media management
Social media content creation
Brochures and postcards design
