Using Content Pillars

Whether you are managing your own social media or you hire a professional, determining your content pillars is…

What Instagram Keywords Mean For Your Business

This month, Instagram rolled out the keyword search option for six countries, including the US. What does this…

The Good, the Bad, and the Superficial

2020 will forever have an ominous ring to it. People will remember this year as a time of…

Why Consistent Posting Matters

My number one advice to social media clients is post consistently.  You can’t let a social media account…

Branding Your Social Media

Just as on your website and print materials need to be on brand, your social media accounts need…

Writing Blog Posts That Get Read

Your website may have a list of services, some testimonials, and even a portfolio, but your blog allows…