Loyal Creatives is a Boston-based photography studio specializing in brand and editorial photography.
Because Loyal Creatives is run by my husband, I just started designing a logo for him as he launched his business and thankfully he liked it!
I expanded on the initial logo concept, giving him several logo variations, all using the double letter motif.
The brand palette is black and white so as not to compete with the bold, saturated tones of his photos. The brand also uses graphic boxes and lines throughout.
Loyal Creatives Photography