Sea Salt Studio, a custom airbrush tanning studio in Anacortes, Washington wanted a brand identity which evoked summer with a slightly retro, 70s vibe.
I created a customized logo to create a dreamy feel but anchored it with a san serif font, accented with stylized diamonds.
The palette is warm orange and cool green which feels right at home in the Pacific Northwest.
I also created a logo variation, submark, a diamond pattern, and a whole suite of social media templates customizable in Canva.