The Back Room
The Back Room is a live, online event and a community forum where authors and readers connect in an intimate, conversational setting.
The brand design draws inspiration from the speakeasy era, with saturated colors, dramatic mood, and fonts/iconography that nod to Art Deco without slipping into cliché. This creates a distinctive, memorable atmosphere that reflects the event’s exclusive, behind-the-scenes feel.
The Back Room website was designed to be both visually striking and effortless to navigate. It carries through the brand’s saturated color palette in a way that feels bold but never heavy, creating an inviting atmosphere. The site also includes a custom registration system with an integrated “add-to-calendar” feature, ensuring a seamless experience for participants from sign-up to event day.
- Email marketing: Design and write branded email campaigns, including seasonal announcements and event reminders.
- Social media content: Create platform-specific graphics and posts for event announcements, season kick-offs, and day-of reminders. To keep the feed engaging and on-brand, I also curate and share vintage images of Old Hollywood stars reading, reinforcing the event’s speakeasy-inspired aesthetic.
- Event graphics & video: Develop custom graphics and waiting room videos for each event. These elements extend the brand experience into the live event itself, setting the tone for participants from the moment they log in.
- Technical event management: Oversee the production of each Zoom event, including highlighting speakers on screen, creating and managing breakout rooms, and smoothly moving authors between sessions. This ensures the technology supports, rather than distracts from, the intimate, conversational atmosphere
-
Client
The Back Room -
Services
Web Design
Brand Design
Social Media Content Creation
Email Marketing
Event Management
