The Back Room is a live, online event and a community forum where authors and readers connect in an intimate, conversational setting.
The brand design draws inspiration from the speakeasy era, with saturated colors, dramatic mood, and fonts/iconography that nod to Art Deco without slipping into cliché. This creates a distinctive, memorable atmosphere that reflects the event’s exclusive, behind-the-scenes feel.
The Back Room website was designed to be both visually striking and effortless to navigate. It carries through the brand’s saturated color palette in a way that feels bold but never heavy, creating an inviting atmosphere. The site also includes a custom registration system with an integrated “add-to-calendar” feature, ensuring a seamless experience for participants from sign-up to event day.