The Back Room is an online forum where authors and readers can connect in a more intimate setting.
The Back Room design brand was inspired by the speakeasy era. We created a dramatic mood with saturated color and used fonts and iconography which evoked the Deco era, without becoming cliché.
The Back Room website involved a lot of functionality such as setting up a registration process and an add to calendar option.
We also manage the Back Room email marketing and social media, keeping the messaging and content on brand.