Seven types of photos to elevate your brand
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You’ve invested time and money in your website but is it as effective as it could be?
Here are three website issues that could be costing you site visitors which directly impacts sales. But have no fear, I’ll also let you know what you can do to fix it.
1. Slow website
The average time spent on a website is 15 seconds. So if your website takes too long to load, you’re missing out.
Today’s consumers would rather search for a different site than wait for a slow site to load. This is especially true for e-commerce sites.
Improve your website speed by optimizing images and minimizing code and plugins which can slow down a site’s load speed.
2. Poor mobile optimization
55% of all website users visit a website from a mobile browser. A fast and efficient mobile experience encourages people to visit, stay, and engage.
Additionally, Google’s algorithm prioritizes content optimized by mobile. So by making this important change, you will automatically improve your chances of ranking high in Google search results.
3. Poorly written copy
Appealing headlines, product descriptions, and specific and persuasive calls to action encourage your site visitors to stay on your site and make decisions about purchasing your product or service. Make sure you give site visitors enough information to make a purchasing decision but not so much that it’s overwhelming or confusing.
Bonus tip: Include testimonials at key points on your site (not on a stand-alone page). People feel more confident deciding on a purchase after reading the experiences of others.
A website is only good if it can be effective to attract visitors, to encourage them to explore and to make a decision to purchase your product or service. Paying attention to these three key areas will improve your chances of building a strategically effective site.
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