You’ve invested in a new brand identity, now put it to good use!
If you’re like me, you remember to update your website and business cards but then months later you realized your social profiles, newsletter, etc have the old branding.
So to help you out, here is a list of areas to check that your logo and brand colors are updated:
Your logo and brand colors should be fully incorporated into your website. You can use your logo in the header, footer, and various spots on your site to create customer touchpoint.
link in bio
If you use a link in bio for your social media, don't forget it! This is a hidden page of your website and can be easily overlooked.
Every social media profile image, banner if it has one should be updated with your new brand identity.
Often overlooked, Google Business is a valuable place for your business to show up online. Here you can update your logo by adding it as an image.
With a new brand identity, you should update the logo if it appears as well as the email colors, banner, or even the layout.
banners and signs
If your business is brick and mortar, signage is a powerful identifier of your business. Before rebranding, consider the cost of updating your signage. If you present at trade shows or craft fairs, update your brand on your banners. This may also include signage on your vehicle.
This is a no brainer. If you are selling a product, your brand is integral to your product packaging.
Your brand should be evident across all customer touchpoints including business cards, invoices, letterhead, postcards, brochures, etc.
75% of customers are more likely to remember a company if they’ve received some free promotional items from them. So consider putting your logo on a pen, tote bag, mug, or shirt!
If you have employees representing your business, build recognition and trust with your customers by having employees wear a branded shirt, hat or other item.
Your brand identity is a powerful tool to building your business, if you use it consistently and strategically. Allow it to do it’s work by using it across all customer touch points.