Social Media

Using Content Pillars

Whether you are managing your own social media or you hire a professional, determining your content pillars is…

What Instagram Keywords Mean For Your Business

This month, Instagram rolled out the keyword search option for six countries, including the US. What does this…

Why Consistent Posting Matters

My number one advice to social media clients is post consistently.  You can’t let a social media account…

Branding Your Social Media

Just as on your website and print materials need to be on brand, your social media accounts need…

Social Media in a Time of Crisis

We are in the midst of a global crisis. Coronavirus has temporarily altered our daily life. Now more than ever, social media and online tools are playing a part in business operations. So what should be your company’s response?

How Small Businesses Can Use Instagram Stories Professionally

Instagram Stories were launched in 2016 and since then have become one of the most popular features of…